For fifteen years, Sidi Ali Maelainain has been working on the integration of Information and Communication Technologies in Education, the use of these technologies in the empowerment of young people, women, and disadvantaged people, as well as Promoting Innovation and Entrepreneurship among young people. He began his career as a computer teacher at Al-Akhawayn University in 1997, before being appointed “Associate Director for Development” in 1999 taking care of relations with technology companies. In 2001, he joined Microsoft as Director of Education and Citizenship in the Maghreb to focus on community programs, social development through ICTs, and the integration of ICTs into education. In 2010, he joined the Cabinet of the Minister of Industry, Trade and New Technologies as Director of Social Transformation in the strategy Maroc Numeric 2013. He was responsible for programs related to Education, Human Capital, the introduction of ICT in Moroccan households, and the production of national digital content. In 2012, he was the Technology Advisor of the Head of Government in charge of sector of new technologies. Since 2015, he has been responsible for managing Education, CSR and Citizenship programs at IBM where he works on the field of Health, Education, Economic Development and R & D.